Grainger Working Better
A series of short videos were created highlighting different customers that Grainger works with. These customers weave community and sustainability into their businesses, which was the underlying theme of this mini campaign. Two videos were created for each customer, one that focused on the customers business and a second video that focused on Grainger’s involvement. These videos were turned into preroll and drove to a landing page with product.
The videos would drive to unique landing pages that told more about each company and feature Grainger products.
Recon Native Plants