To celebrate the lightest fried chicken Tyson has ever made, we created the Air Plate by Tyson. A dinner kit that comes with a plate that literally floats, making any dinner experience truly uplifting. We developed a video, designed a levitating plate with custom packaging, and then pushed the PR campaign out on Tyson's social channels. The contest was held for 3 weeks, and people were entered to win by sharing stories of how they would use the air plate. Winners were announced and sent an Air Plate kit with a bag of Tyson air fried chicken.