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Say it With Nuggets Contest
To celebrate Valentines day and people's love for chicken nuggets, Tyson came up with a heart shaped nugget exclusively for V-day. We were tasked to create a PR contest where people submitted their chicken nugget flower bouquets. Tyson showcased each submission on social while the contest was picked up on local and national news outlets.
The contest was highlighted on Tyson's social channels, while a landing page explained the contest in more detail.
Local and national news outlets picked up the contest, including Jimmy Fallon. We also sent heart-shaped nugget care packages to different influencers where they shared unboxing moments in their stories.
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