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Say it With Nuggets Contest

To celebrate Valentines day and people's love for chicken nuggets, Tyson came up with a heart shaped nugget exclusively for V-day. We were tasked to create a PR contest where people submitted their chicken nugget flower bouquets. Tyson showcased each submission on social while the contest was picked up on local and national news outlets.

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The contest was highlighted on Tyson's social channels, while a landing page explained the contest in more detail.

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Local and national news outlets picked up the contest, including Jimmy Fallon. We also sent heart-shaped nugget care packages to different influencers where they shared unboxing moments in their stories.

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