True Masterbrand Refresh
True Chews was launching their very first line of high quality dog food. They came to us asking for a total brand refresh for the product launch. We created design concepts and worked with our team of designers to come up with a master brand design system. A photoshoot took place to capture dog lifestyle and product photography. With all these elements in place we built ads, masterbrand key visuals for in-store signage, and refreshed the True Chews website.
Key visuals were made for in-store shopper use based off of
the final design and photography.
Lifestyle and product photoshoots took place to give the brand a library of assets to work with in the future.
A series of digital ads were made once the design system and photography were finalized.
The last piece of the refresh puzzle was to build a new site.
